Big data analysis report of indoor children's tent industry

Indoor children's tents/playhouses have been on the market for a long time, but there are still mixed reviews for indoor children's tents/playhouses in the market. In any case, consumers still have a strong demand for children's tents/playhouses. The market segment of indoor children's tents/playhouses has huge potential, attracting many companies to enter the market. So, what kind of indoor children's tent/play house are consumers buying? This article will analyze the market of indoor children's tents from the market scale, market trend, brand competition pattern and other data.

The data shows that the total sales of the children's tent/play house online market in the last 12 months is about 156 million yuan. Among them, the total sales of indoor children's tents/playhouses in the last 12 months was about 126 million yuan, and the sales of indoor children's tents/playhouses in October 2017 were about 10,754,726.0 yuan, accounting for about 83.2% of the entire children's tent/playhouse market.

According to the data, the year-on-year growth rate of the online children's tent/play house market in the past 12 months is 63.79%, and the year-on-year growth rate of the indoor children's tent/play house online market in the past 12 months is 61.73%, October 2017 Sales increased by 42.02% year-on-year in the same month last year, which clearly shows the rapid growth trend of indoor children's tents/play houses.

Top10 brands accounted for 56.95%, with relatively more competing brands and a high degree of market concentration. The top three brands in October sales are rock leisure/rock leisure, aole-hw/aole, and yobay, accounting for 12.81%, 7.84%, and 6.75% respectively. In October, the top 10 brands of indoor children's tents/game houses sales rankings Among them, the market share of Rock Leisure/Rock Leisure, Aole-hw/Aole, and Ubay far exceeds other brands.

From the sales trend of top10 brands, we can see that among the top10 brands of indoor children’s tents/playhouses, Yobay, b., Sunny Castle/Sun Commune grew the fastest month-on-month, with growth rates of 16.25%, 2.31%, and -6.82% respectively. 

The needs of consumers are constantly changing, and they are constantly changing in the direction of health, safety and convenience. Only by grasping the market trend and providing products that meet the needs of consumers can companies develop rapidly in market competition.